World Cafe Live

WHEN: Thursday, October 20th, beginning at 6PM
WHERE: World Cafe Live - 3025 Walnut Street, Philadelphia, PA

WHAT: I am really excited to be setting up the booth at World Cafe Live. Not only is this simply a great venue for cutting edge live music, but it is the sister operation of the venerable World Cafe radio program produced out of WXPN in Philly. David Dye is the host of this show and spends lots of time seeking out new and interesting music that deserves to be spread to the eager ears of us listeners and the mission of the live venue is much the same. I wish that I could get involved with the radio program as well, but being there in the first place is a good start.

I will be setting up in the lobby with great visual presence starting at 6PM when the doors open for the show. I'll remain setup until the show is over, though I imagine once the music has started, there won't be too much participation. The performance for that evening is What is Jazz? presented by Ropeadope & Blue Note Records so it should be a very interesting evening all around. Hopefully I'll have a chance to meet some of the performers and people from Blue Note and Ropeadope. I'm coming to understand that promotion is all about simply putting yourself out there enough to generate random connections. You never know who will be where at what time. The only thing you can control is the extent to which you allow - even encourage - these random things to happen.